About Us


Jesus Mendoza Jr. is the chef at Mr. Natural Inc. in Austin Texas. Since it opened in 1988, Jesus Jr. has been helping the family business. He first showed interest in the kitchen in 2001. Throughout the years he has made changes, created new plates and has added new recipes to Mr. Natural’s menu.

In 2009 Jesus Jr. decided to move into baking and decorating cakes. He has traveled to New York, Las Vegas, Houston, Dallas, New Jersey and attended various seminars and classes taught by many famous chefs such as Jörg Amsler, Roland Winbeckler, Mike Terry and Buddy Valastro (Cake Boss).

Jesus Jr. specializes in special dietary baking such as gluten free, soy free, nut free, sugar free, dairy free and more. Jesus Jr. himself has adopted a vegan and gluten free diet lately and has since created many recipes and welcomes the opportunity to help others with their baked needs. He has appeared in local news stations in Austin Texas, has done cooking and baking demos at local events, and appears on spanish tv and radio station promoting healthy eating.

Don’t forget to say hi whenever you see him in our store. He is always happy to greet and hear feedback from our customers


Mr Natural Awards



Voted “Best Tres Leches”
by the Austin Chronicle

Heaven must have heard our prayers. This sweet, chocolaty, silky, divine dessert is made all-naturally by the talented and clever bakers at Mr. Natural. Could it be true that this much preservative-free, aluminum-free, naturally sweetened vegan is love packed into one fight-for-the-last-bite chocolate tres leches? Yes. Praise the powers that be and have another piece.

Voted “Healthiest Mexican Lunch Specials”
by the Austin Chronicle

In a simple, relaxed environment located just 5 minutes from downtown Austin, Mr. Natural is a natural foods restaurant, bakery, juice bar and health food store all rolled into one. Our award-winning vegetarian restaurant offers non-dairy, wheat-free, vegan or vegetarian food using all natural ingredients in unique Mexican vegetarian dishes. Mr. Natural caters, makes it to go, we can even mail it to you. When it comes to Mr. Natural’s Bakery, you probably won’t find a healthier selection of vegetarian baked goods anywhere. Come check out our selection of natural drinks, meat-substitute entrees, vitamin and mineral supplements and other herbal products in our Health Food Store. Mr. Natural also offers  yoga and meditation classes in our Meditation Room.

SBA 2008 SBDC Winner

The Institute for Economic Development, located on the Downtown Campus of the University of Texas at San Antonio, annually honors the San Antonio SBA District Office Winners. The 2008 Small Business of the Year is Mr. Natural Foods, and Austin-area restaurant and grocery dedicated to promoting a healthy lifestyle.

Voted “Best Natural Food” 2000 2001 2002
by the Austin Chronicle

A mecca for Austin vegetarians, Mr. Natural is a juice bar, bakery, health-food store, and vegetarian Mexican restaurant in one. The bakery features a variety of fresh-baked treats, and the lunch specials are generous and inexpensive. Where else can you get soybean ceviche, sunflower and tofu tamales, pineapple empanadas, and queen bee royal jelly all under one roof?

Voted “Top Ten Bites of 1996”
by the Austin Chronicle



Mr. Natural now has a Radio Talk and TV Education Show



El Mundo de Mr. Natural

Monday, Wednesday, Friday and Saturday

At 9 am on 1600 AM KOKE

El Mundo de Mr. Natural

Saturdays @ 6-6:30 am
Sundays @ 7-7:30 am
Cable channel 13 and KAKW 62

Mr. Natural uses the practices of natural herbal medicine. We make sure all our products are completely vegetarian to our consumers and also check for the highest quality in our supplements.

Please contact us for any further questions you may have about our supplements and natural herbs.